Updating the CoLab website and keeping it up to date with projects. Monthly newsletters for the general mailing list ie external comms. Uplifting the great work already happening in the CoLab & allied networks.
A. Identify our audiences and prioritize audience for year 1 activities. Prototype an “outreach package” i.e. a set of information on Colab and available services and information resource / course schedule etc. including contact information and possibly cost, as a “pitch”. Go for a specific size/scope. For instance: 30 min presentation, and 2 page summary. Finish within specific timeframe, for instance before the end of June.
B. Get feedback from within Colab on the “outreach package” (especially from the people offering/responsible for the services/information resources/courses etc. and adjust it accordingly. Have a specific timeframe for feedback, for instance July and August. And a timeframe for integration, for instance September.
C. Try contacting external organisations during September, and offering to give “pitch” using the “outreach package” at events, or directly to the board of the organisation etc. according to their preference. Reach out to a specific number of organisations in a specific timeframe (for instance 20 organizations the first year), do a specific number of “pitches” in a specific timeframe depending on response received.
D. Gather notes/feedback from the communication and adjust as we go along.
E. Track adoption from external organisations given a “pitch”. Do they partake of Colab services? Information resources? Courses? Did they end up joining the Colab? Aim for a specific amount of uptake over a specific timeframe. i.e. 3 new digital circle “customers” 2 new funding circle “customers”. Increased access numbers to information resources (views/month?), document engagement with the colab ie how are they active here in what capacity?
Revise the outreach package based on feedback. (for instance: Create a document of “bulk” feedback/notes after pitches (gathered by the persons giving the pitches), go through it last week of every month, make suggestions for changes to the “outreach package” within the following 2 weeks. Give time for gathering feedback from within Colab if necessary and do further changes accordingly, then adopt new version. Repeat process for each new version. Aim for, for instance, one revision the first year, and 3 every year for the rest of the project.)
