Communications, Outreach and Engagement
Engagement research into network weaving practices and processes across from local to international – focusing on pinpointing needs – Research findings shared with the colab and beyond, what works, what doesn’t, what could be different.
Network weaving and building on the work started with capacity plus in particular cross network training and knowledge sharing events – training and workshops offered building up on previous remote working collaboration, network weaving and knowledge sharing event for the wider community
Outreach work from CoLab to the wide permaculture audience – Bring attention to the work and wealth of resources available for the wider permaculture movement from the CoLab.
Prototyping to bring in national and regional/other networks to support the wider permaculture movements & the CoLab – Bridging the projects on the ground across bioregions with the online community offering access to resources and cross community engagement.
Charlie Wilson, Aimee Fenech, Kate Swatridge, Hans Ryding
Network weaving, Diversity, participation and engagement, Next Steps project
A. Identify our audiences and prioritize audience for year 1 activities. Prototype an “outreach package” i.e. a set of information on Colab and available services and information resource / course schedule etc. including contact information and possibly cost, as a “pitch”. Go for a specific size/scope. For instance: 30 min presentation, and 2 page summary. Finish within specific timeframe, for instance before the end of June.
B. Get feedback from within Colab on the “outreach package” (especially from the people offering/responsible for the services/information resources/courses etc. and adjust it accordingly. Have a specific timeframe for feedback, for instance July and August. And a timeframe for integration, for instance September.
C. Try contacting external organisations during September, and offering to give “pitch” using the “outreach package” at events, or directly to the board of the organisation etc. according to their preference. Reach out to a specific number of organisations in a specific timeframe (for instance 20 organizations the first year), do a specific number of “pitches” in a specific timeframe depending on response received.
D. Gather notes/feedback from the communication and adjust as we go along.
E. Track adoption from external organisations given a “pitch”. Do they partake of Colab services? Information resources? Courses? Did they end up joining the Colab? Aim for a specific amount of uptake over a specific timeframe. i.e. 3 new digital circle “customers” 2 new funding circle “customers”. Increased access numbers to information resources (views/month?), document engagement with the colab ie how are they active here in what capacity?
Revise the outreach package based on feedback. (for instance: Create a document of “bulk” feedback/notes after pitches (gathered by the persons giving the pitches), go through it last week of every month, make suggestions for changes to the “outreach package” within the following 2 weeks. Give time for gathering feedback from within Colab if necessary and do further changes accordingly, then adopt new version. Repeat process for each new version. Aim for, for instance, one revision the first year, and 3 every year for the rest of the project.)
Aimee is acting in a consultancy role in this project. She is giving training. She attended the EUPC where she shared about the CoLab funding circle. She has promoted the funding circles service in GreaterThan for a possible collaboration.
Charlie is working on updating the Perma Earth website. So far he has updated the History of the Colab. There are many other web pages that need updating so that everything remains current and relevant.
Kate and Hans are working on a taxonomy of the permaculture movement to aid the comms, outreach and engagement work and the Global Permaculture Map project, and hopefully other projects. They will be sharing it soon and asking for feedback.
Much of the work in this project is in the formative stages. Kate said that she will have more time to work on the project after September. Charlie was very busy in February and March, and now has more free time to devote to the work on the website.
There are many opportunities not only to promote the colab but also to make it more visible, bringing people who don’t know anything about permaculture but work in aligned communities and networks, but we need to put in the time and effort to make it happen.