Guidelines – Engagement Tools and Marketing for CoLab Teams using Various Media Channels

Description

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is your first time here we suggest you go through the whole document at least once. You will see that each section covers in detail access and optimal use of the tools available to you and your team.

You can also take a look at the CoLab Marketing Content Policy, which is a companion to this document.

This document was produced by the Comms, Outreach and Engagement team. This work was funded by the Next Steps Project as part of the International Permaculture CoLab.