Communication, sensibilisation et engagement

Le projet de communication, de sensibilisation et d'engagement est très vaste et de grande envergure.

Il a plusieurs objectifs ;

Améliorer la communication au sein du CoLab et des réseaux associés. Mettre en relation des individus et des organisations. Essayer de créer un sentiment d'appartenance.
Effectuer des recherches sur les pratiques et les processus de tissage en réseau, du niveau local au niveau international.
Mettre l'accent sur le tissage de réseaux, en particulier en proposant des formations inter-réseaux et des événements de partage des connaissances.
Faire un travail de vulgarisation du CoLab auprès d'un public plus large de permaculteurs. Cela permettra d'attirer l'attention sur le travail que nous faisons au CoLab et sur les ressources que nous offrons.
Prototyper la mise en place de réseaux nationaux et régionaux afin de soutenir le CoLab et le mouvement plus large de la permaculture. L'objectif est de rapprocher les projets entre les biorégions grâce à des ressources et à un engagement intercommunautaire.

Financement de 21 000 GBP par le biais des prochaines étapes

2025 communications officer role was added to the team, increasing the budget by £3400

STATUT : en cours

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L'équipe

Kate Swatridge - recherche, sensibilisation
Charlie Wilson - communication, rédaction, chargé de mission
Hans Ryding - recherche, sensibilisation
Aimee Fenech - formation et soutien, sensibilisation
Siobhan Vida Ashmole – June 2025 and onward, communication strategist

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Zone

Tissage de réseaux, Diversité, participation et engagement, Projet Next Steps

objectifs 2023

Objectif 1 : Identifier nos publics et les classer par ordre de priorité pour la première partie du travail sous forme de prototype. Jusqu'au mois d'août.

Objectif 2 : Élaborer un/des persona(s) pour les publics prioritaires identifiés. Jusqu'à la fin du mois d'octobre.

Objectif 3 : Recueillir des informations sur les services, les cercles et les projets de la colab afin de mettre à jour le site web - qui servira de base au programme de sensibilisation - travail en cours jusqu'à la fin de l'année.

Objectif 4 : Rassembler les informations sur les actions de sensibilisation en cours. Jusqu'à la fin de l'année.

Objectif 5 : Recueillir les commentaires et l'accord des équipes concernées sur les mises à jour des pages du site web, y compris les pages du cercle, les services, les ressources et l'intégration. Jusqu'à la fin du projet.

Objectif 6 : Rédiger des bulletins d'information mensuels. Publication semestrielle de pages web nouvelles et modifiées (projets, services, ressources, etc.).

RÉSULTATS 2023

Objectif 1 : Cela a été fait. Une taxonomie a été créée.

Objectif 2 : Nous avons identifié plusieurs personas et les plus importants à cibler. Des pages Persona ont été créées sur le site web, s'adressant à chaque persona avec une "voix" différente et leur proposant des liens différents. Elles doivent être revues et finalisées.

Objectif 3 : Une refonte majeure du site web a été réalisée. Cette tâche a mobilisé une grande partie de notre temps et de notre budget pour l'année. On s'est rendu compte que le site web allait être un outil majeur pour le travail de sensibilisation et qu'il nécessitait beaucoup de travail. Ce travail se poursuivra au cours de la deuxième année du projet, mais dans une moindre mesure. Des pages sur les services ont été ajoutées. Une page de ressources a été ajoutée. Les pages sur les cercles sont à jour. Les pages consacrées aux projets ont toutes été mises à jour et de nouveaux projets ont été ajoutés.

Objectif 4 : Je ne suis pas sûr que cet objectif ait été atteint. Il sera ajouté aux objectifs de l'année 2.

Objectif 5 : Le consentement a été obtenu et les équipes ont donné des nouvelles. Il s'agissait parfois d'une tâche difficile qui nécessitait beaucoup de suivi.

Objectif 6 : Les bulletins d'information mensuels ont tous été achevés et envoyés dans les délais. De nombreuses nouvelles pages web ont été publiées. Certaines d'entre elles seront ajoutées à l'onglet ressources ci-dessous.

objectifs 2024

Objectif 1: Améliorer la communication au sein du réseau (CoLab) et à l'extérieur pour relier les individus et les organisations.

1a. Writing monthly newsletters.

1b. Releasing new and edited webpages (projects, services, resources, etc.), on a half yearly basis.

1c. Add adhoc events and job openings as request in #colab-communications-engagement.

1d. Quarterly roundup of NS project updates.

1e. Representation in the General Circle monthly meetings (good for weaving).

1f. Video to introduce CoLab.

Objectif 2: Recherche d'engagement dans les pratiques et processus de tissage de réseaux, du niveau local au niveau international, en se concentrant sur l'identification des besoins.

2a. Picture forming – What is the objective of this exercise? – Who is engaging (with CoLab) and how are they engaging (from inside / outside). How and what are we measuring? How do non-engagers (with CoLab) engage with one another and with resources (more generally) (so that we can work out how to help them engage with CoLab resources). What are the needs of different users? Output useful to this team and others.

2b. Plan work according to outcomes of picture forming and needs and according to budget allocation.

Objectif 3: Travail de vulgarisation du CoLab auprès d'un public plus large dans le domaine de la permaculture.

3a. Review persona work from year 1.

3b. Collate information from around the colab about services, circles and projects in order to update the website – to be used as a basis for the outreach package – ongoing work.

3c. Collate information about current outreach.

3d. Collate feedback and consent from relevant teams on updates to the website pages, including circle pages, services, resources and onboarding.

3e. Finish work on the website started last year (review and implement).

3f. Write outreach pieces to be published in permaculture magazines / social media and network websites & mailing lists. (what’s our aim? Increase membership, join mailing list, or increase engagement with resources).

3g.Mail out to target organisations by persona type. (collate email list, draft copy of email, possibly translate to eg. Spanish).

3h. Publish and curate resources from NS and other working groups artefacts.

3i. Set up Outreach Database (and use for prioritising, categorising, tracking etc).

Objectif 4: Prototypage de réseaux nationaux et régionaux/autres pour soutenir les mouvements de permaculture plus larges et le CoLab.

4a. Outreach prototype with Nordic permaculture (capped budget as per slack convo about this at 22 hours).

4b. Outreach meetings with external community network eg. EUPN.

Objectif 5: Tissage de réseaux et développement du travail entamé avec le renforcement des capacités, en particulier la formation inter-réseaux et les événements de partage des connaissances.

5a. Training to CoLab members who wish to represent CoLab / promote services.

5b. Representation in the General Circle monthly meetings (good for weaving).

Outcomes 2024

Objectif 1: Améliorer la communication au sein du réseau (CoLab) et à l'extérieur pour relier les individus et les organisations.

1a. The monthly newsletters have been published every month, on time. It has new sections promoting diversity, and both an engagement and events section.

1b. There are new “About permaculture pages” that have been added to the website. There are web pages now for Learn services, Funding services, and Digital services. The project pages were updated in September and will be updated again in December. A page of downloadable resources has been added to the website. A CoLab blog page has been added. Other web pages receive reviews and updates when needed.

1c. These are included on the website, and now also on the newsletter.

1d. These have been completed and published in a timely manner. The Q4 roundup will be produced in December.

1e. Charlie attended General Circle meetings each month.

1f. This has been completed. There were contributions from several CoLab members. Charlie did a lot of recording and Hans did the editing.

Objective 2. Research ‘engagement with network weaving practices and processes’ from local to international, focusing on pinpointing needs. –

2a. A quick picture-forming exercise revealed that for this objective, we want to find good ways to reach permaculture people and projects on the ground so that we share the wealth of resources, events and services offered by the International Permaculture CoLab. We designed and published a survey to find out how permaculturists communicate. Analysis of responses is in progress, with a report coming soon.

Objectif 3: Travail de vulgarisation du CoLab auprès d'un public plus large dans le domaine de la permaculture.

3a. This has been completed. The persona pages are active on the CoLab website and will be used for outreach work when sending emails etc.

3b. This work is done on an ongoing basis.

3c. A document reporting the current situation was collated and subsequently a marketing strategy document was produced and published.

3d. This work has been done and is ongoing.

3e. This has been completed.

3f. This has been started. We are in communication with Permaculture magazine and plan to produce articles next year. We are also surveying CoLab members about which platforms they use.

3g. This has been done. We sent an email to permaculture associations in Europe and Australia. So far there was no response.

3h. This work is being done and is ongoing.

3i. Initial version has been created, further updates are planned.

Objectif 4 : Prototyping to bring in national and regional/other networks to support the wider permaculture movements & the CoLab

4a: Contact was made and the results were collected as a case study, however the outreach was not successful in getting any new customers or members. Primarily because we overestimated how developed the organisations were. Outreach with EUPN was very successful and now we have a relationship going between Digital Circle and EUPN.

4b: Participated in skillshare sessions on behalf of Pemaculture CoLab in a session about digital permaculture organised by EUPN – we are getting better at cross collaboration since then.

Objectif 5 : Network weaving and building on the work started with capacity plus in particular cross network training and knowledge sharing events.

5a: We have been designing training for CoLab members who wish to represent CoLab in their other networks. To be delivered in Year 3 (CoLab Champions).

5b: This has been ongoing with positive feedback from other circles to the work done within this project.

objectives 2025

Objective 1: Communication strategy development and implementation (including recruit a communications strategist)

1a. Recruitment of a communication strategist.

1b. Development of a communication strategy for the CoLab – includes onboarding.

1c. An implementation plan and actions within the strategy.

Objective 2: Enhance communication within the (CoLab) network and externally to connect individuals and organisations (including a website review – for maintenance of website content post-2025)

2a. E-mails and slack posts to keep Next Steps members updated – including quarterly updates.

2b. Review of website content for post-2025 by October 2025
Checking in that people have access and are offered training by the Digital Circle to update their own project pages.

2c. Keep the project pages updated – so that they can be used to promote the project to a potential funder in the future.

2d. The events page. We need more events to increase engagement. As a prep work – update the aligned network page. Email out to allied networks to invite / prompt them to submit events.

Write a monthly “submit your public events here” message on Slack (hand over to an active team member when unavailable).

Objective 3: Bring attention to the work and wealth of resources available for the wider permaculture movement from the CoLab

3a. Focus on promoting the existing assets on the Downloadable Resources page and on getting more people to download them. We need to improve the names & descriptions of the resources and to add a monthly featured resource on the CoLab newsletter and LinkedIn.

3b. Social media campaigns – make them more relevant to CoLab work and permaculture when possible. Currently existing social media campaigns are: promoting the CoLab web pages, a climate action campaign, a diversity campaign, significant dates, and sharing newsletter items.

3c. Monthly newsletters. Newsletter archive page updated.

3d. Outreach to external parties. Review our outreach efforts from last year, such as reaching out to Permaculture magazine and decide which to finish and continue.

Objective 4: Cross network training and knowledge sharing events (CoLab Champions)

4a. Review the design document prepared in 2024 and update and improve it as necessary.

4b. Schedule and do the training for the new CoLab champions.

Outcomes 2025

Objective 1: Communication strategy development and implementation (including recruit a communications strategist)

1a. Finished. The role was advertised on various outreach channels. There were two applicants. One of which was interviewed. After a discussion within the team: Vida Ashmole was hired as the communications strategist. The deciding factor was her extensive previous experience both with marketing strategy and within the CoLab.

1b. Ongoing. A first version of the communication has been published containing: LinkedIn Strategy, YouTube Strategy, Newsletter, Co-Marketing Partnerships, PR Campaign, Microenterprises Services, Membership, AI Strategy, Internal Partnerships, Branding, Best Practices and Maintenance.

1c. Ongoing.

Objective 2: Enhance communication within the (CoLab) network and externally to connect individuals and organisations

2a. Ongoing. All quarterly updates have been sent out in a timely manner.

2b. Ongoing. We have reviewed the funding circle pages, and created new drafts. Further work is pending more information and feedback from the funding circle. All teams have been given access to update their project pages on the perma.earth website.

2c. Ongoing. Project pages are currently being updated.

2d. The Allied Network page has been updated. An email and Slack message has been sent out to Allied Partners to encourage them to post their events. Events from external sources have been added to the Events page to fill it up and make it look more appealing. A monthly message needs to be sent out on Slack to remind people to use the Events page, so far this has not been done.

Objective 3: Bring attention to the work and wealth of resources available for the wider permaculture movement from the CoLab

3a. The Downloadable Resources page has been thoroughly updated. A “Resource of the month” has been added to the newsletter and to the LinkedIn.

3b. All of the content for the current social media campaigns has been created. They are being scheduled on LinkedIn. The comms strategist may add some new campaigns.

3c. The monthly CoLab newsletter has been released each month in a timely manner. It includes content from the CoLab and our allied network. It includes a diversity and decolonization piece and a resource of the month. It also includes events and engagement opportunities.

3d. Ongoing. We intend to write an article for the autumn issue of Permaculture Magazine, due on Aug 15^th.

Objectve 4: Cross network training and knowledge sharing events (CoLab Champions)

4a. Finished. Document has been reviewed and updated. Possibly will be updated further following the finished training to reflect learnings etc. from there.

4b. Finished. A CoLab Champions training was completed on 6^th of May with a number of participants, who are now officially CoLab champions (Yay!)