Description
In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, aligning communication strategies with permaculture principles. We covered how to market like a flower, spread good news like a bumblebee, and understand your audience like a mycelium. A PDF with links to the session design, recording and presentation.
This document was produced by Minimum Viable Academy. This work was funded by the Projet Next Steps as part of the International Permaculture CoLab.
